Customer stories
Fashion, Lifestyle, E-commerce, Retail
A KSA fashion and lifestyle brand cut Meta acquisition cost 27% and grew purchases more than 100% without touching a campaign.
In Saudi Arabia, iOS adoption rates are among the highest in the region. A meaningful share of real conversions were disappearing before they ever reached Meta. The platform was making delivery decisions with partial data, finding users who were cheap to reach, not users likely to buy.
Fitness, Health and wellness, Memberships, Subscriptions
Snapchat checkouts grew 75% after a KSA fitness brand upgraded its signal quality. Purchase value followed.
The brand raised membership prices in 2025. Higher prices create friction. Checkouts grew anyway. That is Snapchat finding better buyers, not just more buyers.
Electronics, Retail, E-commerce
Better signal, not better media. How a Gulf electronics retailer cut acquisition cost 61% and nearly tripled ROAS.
Spend was down 50%. ROAS nearly tripled. Once Meta had a complete picture of who was actually buying, the budget that remained went further than the full budget had before.
Beauty, Cosmetics, E-commerce, Retail, D2C
A Gulf beauty brand cut cost per checkout 41% without expanding its audience or changing its media strategy.
Before Journify, purchases were down 37% year on year and cost per purchase was up 70%. The audience hadn't changed. The signal had. Meta was optimizing with an incomplete picture of who was actually moving toward purchase.
Fashion, Lifestyle, E-commerce, Retail
A Gulf fashion retailer grew Snapchat checkouts 108% and cut cost per checkout 30% without changing its campaigns.
Snapchat was receiving incomplete checkout data and optimizing around the wrong signals. Match rates were below what the platform needed to learn. Once cleaner signals arrived, the algorithm figured out who was actually buying.
Lumi
Car rental / mobility
Lumi drives 170% more app installs and cuts cost per install by 50% on Snapchat
Snap's algorithm optimizes on what it sees. When Lumi fixed what it was sending, everything else followed.
BAYTONIA
Furniture, Electronics and Home Appliances
Baytonia increases ROAS by 80% and cuts cost per purchase by 44% on TikTok
Baytonia's TikTok campaigns were running on incomplete purchase data. The algorithm was learning from a partial picture of who was actually buying. Once the full signal reached the platform, targeting sharpened and cost came down.
JARIR BOOKSTORE
Electronics and Home Appliances
Jarir Bookstore increases purchases visible to Meta by 205% and ROAS by 182%
Jarir's campaigns were generating real purchases across Saudi Arabia and Kuwait that Meta couldn't fully see. The platform was allocating budget based on a partial picture of who was actually buying.
WASALT
Real Estate
Wasalt increases leads by 29% and cuts cost per lead by 60% on Snapchat
Snapchat was learning from half the picture. Server-side events through Journify were reaching the platform at twice the volume of pixel-only events. Once the full signal arrived, the algorithm stopped optimizing on noise and started finding real property buyers.
DNP
E-commerce
Dr. Nutrition cuts cost per purchase by 80% and cost per click by 15% on Snapchat
Dr. Nutrition's Snapchat campaigns were generating real purchase activity the platform couldn't fully see. Cost per purchase was elevated and click quality was limited. The campaign wasn't the problem. The data feeding it was.
QASR ALAWANI
Electronics and Home Appliances
Qasr Al Awani increases ROAS by 26% and cuts cost per purchase by 17% on Snapchat
Qasr Al Awani's Snapchat campaigns were running on an Event Quality Score of 4.3 out of 10. The platform's AI was learning from incomplete data. Fixing the signal changed what the algorithm could see and who it could find.
AL Hokail Medical Group
Healthcare
Al Hokail Medical Group doubles sign-ups and cuts cost per lead by 80% on Snapchat
Al Hokail's Snapchat campaigns were generating real sign-up activity the platform couldn't fully see. Incomplete signals meant the algorithm was targeting on guesswork. Fixing the data layer changed what Snapchat could optimize toward.