Resources

The Signal loss problem,
Real results

Guides, case studies, and deep dives for performance markters who want to understand what's happending to their data and what to do about it.

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How ChatGPT Ads actually work: no keywords, no audiences, one slot

How ChatGPT Ads actually work: no keywords, no audiences, one slot

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Event quality score: what it is, why it drops, and how to fix it

Event quality score: what it is, why it drops, and how to fix it

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Pixel tracking vs Conversions API: what actually changes when you switch

Pixel tracking vs Conversions API: what actually changes when you switch

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What ad platform AI actually decides when it receives your conversion event

What ad platform AI actually decides when it receives your conversion event

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What Amazon Ads does with your conversion signals (and why most brands send the wrong ones)

What Amazon Ads does with your conversion signals (and why most brands send the wrong ones)

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What ad platforms actually do with your conversion data

What ad platforms actually do with your conversion data

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