Baytonia Generating Scale and Efficiency with Journify and TikTok
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Baytonia, a leading furniture retail & marketplace brand in the Gulf region, has demonstrated remarkable marketing performance by leveraging Journify's Event API (CAPI) solution with Tiktok. Through strategic data integration and optimization, Baytonia achieved significant improvements in advertising effectiveness across Saudi Arabia.
Baytonia has carved a niche in the market by offering both business owners and individual consumers a full-furnishing experience rooted in convenience and personalization. In line with its customer-first mindset, Baytonia saw a clear opportunity to strengthen its marketing performance through better use of its data. The next step? Partnering with Journify to activate first-party data via Journify’s Adbooster solution for Events API, enabling smarter targeting, improved attribution, and ultimately, more impactful campaigns.
The Challenge
As Baytonia continued to grow, the team recognized an opportunity to elevate their marketing by activating their first-party data more effectively. With TikTok being a key growth channel, they aimed to build a data strategy that could scale with them. By partnering with Journify to implement Events API; Baytonia was able to improve attribution, strengthen performance measurement, and optimize campaign outcomes, while staying aligned with modern privacy standards.
The solution
By collaborating with Journify, Baytonia implemented Events API with TikTok to:
- Enhance campaign performance through reliable, high-quality data transmission.
- Unlock deeper audience insights and learning to the platforms for more accurate targeting.
- Strengthen performance measurement while upholding strong user privacy standards.
This partnership has notably strengthened Baytonia’s marketing capabilities, enabling more impactful paid campaigns and maximizing their advertising ROI on TikTok through Journify AdBooster.
The results
The integration adhered to TikTok’s best practices, enhancing the Event Match Quality Score and improving the synergy between data and performance.
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Journifyʼs Events API improved first-party data collection from the online data, hence sending more quality signals and traits to match it with TikTok users.
Data and Performance Synergy
Journify enhances data transmission quality and reduces latency for peak performance from Web, App and Offline events. For Baytonia, Web Events API implementation boosted the EQS , significantly improving performance with following all best practices.
AdBooster enabled precise targeting, better audience insights, and accurate performance measurement, allowing them to adapt and optimize campaigns effectively.
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