Lumi drives 170% more installs with 31% lower cost per booking on Snapchat

Guided by its mission to enhance convenience and customer loyalty through innovation, Lumi is redefining mobility marketing in Saudi Arabia. With Journify’s AdBooster, Lumi improved signal quality, attribution, conversions, and media efficiency across the Kingdom.

Lumi, Saudi Arabia’s leading mobility and car rental brand, brings new energy and dynamism to transportation. Through cutting-edge technology and personalized services, Lumi delivers greater value and exceeds customer expectations. Partnering with Journify and Snapchat, Lumi implemented the Conversion API to strengthen its first-party data foundation, enhance targeting accuracy, and drive measurable marketing growth across the Kingdom.

The challenge

As Lumi expanded its digital footprint across Saudi Arabia, maintaining measurement accuracy became critical. Traditional pixel tracking created data gaps and limited visibility on Snapchat, restricting campaign optimization. To address this, Lumi partnered with Journify to build a resilient, compliant first-party data infrastructure through server-side integration; enabling precise attribution, optimized media efficiency, and scalable marketing performance.

The solution

By leveraging Journify’s AdBooster on Snapchat, Lumi achieved:

• Stronger signal quality, leading to more accurate event tracking and attribution.
• Improved campaign efficiency and return on ad spend (ROAS) across Snapchat.
• Greater decision-making agility through richer audience insights and real-time visibility.

Figure 1: A visual representation providing a comprehensive overview of all data syncs

This partnership has significantly elevated Lumi’s marketing performance, empowering the brand to drive stronger results and maximize advertising ROI on Snapchat through Journify’s AdBooster solution.

The Results

The integration adhered to Snapchat’s best practices, enhancing the Event Match Quality Score and improving the synergy between data and performance.

Tailored integrations drove significant year-on-year gains for Lumi, outperforming expectations during a low-demand period.

Through Journify’s AdBooster, Lumi strengthened its first-party data collection, enabling richer, higher-quality signals to be matched with Snapchat users. This enhanced data transmission quality and reduced latency, resulting in more accurate targeting, deeper audience insights, and improved performance measurement.

By establishing a robust server-side foundation, Lumi now operates with greater precision and agility turning data into a competitive advantage across its marketing ecosystem.

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