Journify doubles valuation and welcomes strategic funding amid 5x revenue growth and GCC expansion
Dubai, UAE — Journify, the ad signal infrastructure platform for GCC brands, is transforming how advertisers in Saudi Arabia and the UAE activate first-party data for measurable ad performance. With 5x revenue growth and a doubled valuation in just six months, Journify is expanding rapidly across the Gulf region and has become the preferred partner for brands seeking performance-driven, privacy-compliant marketing solutions.
Today's digital landscape presents significant challenges for GCC brands: stricter privacy regulations, disappearing third-party cookies, and increasing ROI demands. Journify addresses this by enabling advertisers to capture, validate, and deliver first-party conversion signals across major ad platforms including Meta, TikTok, Snap, Google, and Amazon — converting customer data into measurable, scalable performance.
Results from the GCC
Journify's growth is driven by partnerships with brands ready to fix their signal infrastructure and see the results directly.
Retail leader Jarir used Journify's platform to activate first-party data on Meta, resulting in a 182% increase in ROAS and a 51% decrease in cost per purchase. Baytonia, a leading furniture retail and marketplace brand in the Gulf region, implemented Journify on TikTok, achieving an 80% increase in ROAS and a 44% drop in cost per purchase.
These results demonstrate what becomes possible when conversion signals reach ad platforms completely and in real time.
What comes next
To meet growing demand, Journify is accelerating its product roadmap with a focus on agentic AI systems for precision targeting and automated optimization across the customer journey. The company is expanding its teams and deepening its presence across the Gulf, with targeted investments in engineering, product, and commercial functions.
"In today's privacy-first landscape, brands need solutions that deliver growth and profitability," said Taoufik El Jamali, co-founder and CEO of Journify. "We are reimagining how brands use their own data. Our goal is to make first-party signal infrastructure accessible and effective for brands of every size. Our customers' results show that when the right data reaches the right platforms, performance follows."
Market context
The timing reflects a broader shift in the region. MENA stands as one of the world's fastest-growing digital advertising markets. According to IAB MENA, regional digital ad spend surged by 20% in 2024, reaching $7B. Yet despite this growth, many advertisers continue to face data fragmentation, limited transparency, and insufficient measurement frameworks.
"Brands across this region increasingly demand greater transparency and efficiency from their marketing investments," said Ian Manning, Executive Director at IAB MENA. "Solutions centered on first-party data, AI-powered optimization, and measurable ROI are best positioned to lead this next growth phase."
Strategic investment
To fuel its momentum, Journify has secured strategic investment from Shorooq, Bunat Ventures, and Plug and Play. This funding accelerates Journify's product roadmap, supports hiring across engineering, product, and commercial teams, and drives further expansion into key GCC markets.
"The team's clarity of vision and execution has deeply impressed us," said Omer Zabit, Partner at Shorooq. "Journify addresses one of digital advertising's most critical gaps today: the underutilization of first-party data. As regulations evolve and brands demand better results, this will be the infrastructure marketers rely on for the next decade."
About Journify
Founded in 2023 and headquartered in San Francisco and Dubai, Journify is the ad signal infrastructure platform for brands investing in paid advertising across Meta, TikTok, Snap, Google, and Amazon.
Journify sits between business data and ad platforms, capturing, validating, and delivering conversion signals server-side so AI-driven optimization reflects real business outcomes. With 80+ brands migrated across the UAE and Saudi Arabia, and official partnerships with Google, TikTok, Amazon, and Snap, Journify is building the infrastructure layer that ad platform AI depends on to optimize correctly.
For more information, visit www.journify.io
