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Taoufik El Jamali
Author

Taoufik El Jamali

Journify

Taoufik El Jamali is CEO and Co-Founder of Journify. He has spent two decades building venture-backed products focused on growth and data infrastructure. At Journify, he is building the category for ad signal infrastructure across the GCC and US markets.

17 articles Latest July 22, 2026
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Articles by Taoufik El Jamali

17 articles · Latest July 22, 2026

News Journify launches AI Insights: ask a question, get an answer from your ad data

Journify launches AI Insights: ask a question, get an answer from your ad data

July 22, 2026 3 min read
Articles How iOS 14.5, App Tracking Transparency, and cookie deprecation cut into US ad signal

How iOS 14.5, App Tracking Transparency, and cookie deprecation cut into US ad signal

July 13, 2026 5 min read
Glossary What is match rate and why it determines whether your ad spend is working

What is match rate and why it determines whether your ad spend is working

June 22, 2026 6 min read
Articles What ad platform AI actually decides when it receives your conversion event

What ad platform AI actually decides when it receives your conversion event

June 22, 2026 6 min read
Articles What brands actually got back when they fixed their conversion signals

What brands actually got back when they fixed their conversion signals

June 11, 2026 3 min read
Glossary What is signal loss in digital advertising?

What is signal loss in digital advertising?

June 9, 2026 5 min read
Articles Why ad platforms can't optimize without clean conversion signals

Why ad platforms can't optimize without clean conversion signals

June 1, 2026 5 min read
Articles How TikTok Events API, Snap Conversions API, and Google server-side tracking work

How TikTok Events API, Snap Conversions API, and Google server-side tracking work

May 26, 2026 6 min read
Articles Google Enhanced Conversions: what it is and why it matters

Google Enhanced Conversions: what it is and why it matters

May 24, 2026 7 min read
Articles Why is your ROAS suddenly lower?

Why is your ROAS suddenly lower?

May 22, 2026 4 min read
Articles How signal loss affects Meta, TikTok, Snap, and Google differently

How signal loss affects Meta, TikTok, Snap, and Google differently

May 22, 2026 7 min read
Articles What is a Conversion API and why your pixel isn't enough anymore

What is a Conversion API and why your pixel isn't enough anymore

May 15, 2026 4 min read
Articles Why Meta Ads ROAS is volatile and what it tells you about your data

Why Meta Ads ROAS is volatile and what it tells you about your data

May 11, 2026 6 min read
News Journify doubles valuation and welcomes strategic funding amid 5x revenue growth and GCC expansion

Journify doubles valuation and welcomes strategic funding amid 5x revenue growth and GCC expansion

October 23, 2025 4 min read
News Journify raises $4M to define the future of AI-powered, privacy-first data activation

Journify raises $4M to define the future of AI-powered, privacy-first data activation

October 23, 2025 4 min read
News Partnering with TikTok to Implement TikTok Events API for Advertisers

Partnering with TikTok to Implement TikTok Events API for Advertisers

October 23, 2025 3 min read
Articles What is data activation?

What is data activation?

October 23, 2025 6 min read