Blog

Resources and insights.

Guides, deep dives, and glossary entries on ad signal infrastructure: match rates, Conversion APIs, server-side tracking, and what happens to your ROAS when signals degrade.

47
Articles

All resources · 47

Guide
How ChatGPT Ads actually work: no keywords, no audiences, one slot

How ChatGPT Ads actually work: no keywords, no audiences, one slot

Vanessa Moreno Jul 8, 2026 3 min
Guide
Event quality score: what it is, why it drops, and how to fix it

Event quality score: what it is, why it drops, and how to fix it

Vanessa Moreno Jun 28, 2026 8 min
Guide
Pixel tracking vs Conversions API: what actually changes when you switch

Pixel tracking vs Conversions API: what actually changes when you switch

Vanessa Moreno Jun 27, 2026 8 min
Glossary
What is match rate and why it determines whether your ad spend is working

What is match rate and why it determines whether your ad spend is working

Taoufik El Jamali Jun 22, 2026 6 min
Guide
What ad platform AI actually decides when it receives your conversion event

What ad platform AI actually decides when it receives your conversion event

Taoufik El Jamali Jun 22, 2026 6 min
Guide
What Amazon Ads does with your conversion signals (and why most brands send the wrong ones)

What Amazon Ads does with your conversion signals (and why most brands send the wrong ones)

Omar Al Shoubaki Jun 15, 2026 5 min
Guide
What ad platforms actually do with your conversion data

What ad platforms actually do with your conversion data

Omar Al Shoubaki Jun 11, 2026 5 min
Guide
You set up CAPI. Here is why your ROAS is still broken.

You set up CAPI. Here is why your ROAS is still broken.

Vanessa Moreno Jun 11, 2026 4 min
Guide
What brands actually got back when they fixed their conversion signals

What brands actually got back when they fixed their conversion signals

Taoufik El Jamali Jun 11, 2026 3 min
Glossary
What is a Meta pixel and why is it no longer enough?

What is a Meta pixel and why is it no longer enough?

Vanessa Moreno Jun 9, 2026 6 min
Glossary
What is signal loss in digital advertising?

What is signal loss in digital advertising?

Taoufik El Jamali Jun 9, 2026 5 min
Guide
How to know if your server-side tracking is actually working

How to know if your server-side tracking is actually working

Vanessa Moreno Jun 9, 2026 5 min
Guide
How to improve your Meta match rate: what to check and fix

How to improve your Meta match rate: what to check and fix

Omar Al Shoubaki Jun 9, 2026 4 min
Guide
How to implement server-side conversion tracking (and why most brands get the cost wrong)

How to implement server-side conversion tracking (and why most brands get the cost wrong)

Omar Al Shoubaki Jun 4, 2026 5 min
Glossary
What is Meta Conversions API?

What is Meta Conversions API?

Omar Al Shoubaki Jun 4, 2026 4 min
Guide
Why ad platforms can't optimize without clean conversion signals

Why ad platforms can't optimize without clean conversion signals

Taoufik El Jamali Jun 1, 2026 5 min
Glossary
What is Snap Conversions API?

What is Snap Conversions API?

Vanessa Moreno May 29, 2026 5 min
Guide
How TikTok Events API, Snap Conversions API, and Google server-side tracking work

How TikTok Events API, Snap Conversions API, and Google server-side tracking work

Taoufik El Jamali May 26, 2026 6 min
Glossary
What is the TikTok Events API?

What is the TikTok Events API?

Vanessa Moreno May 25, 2026 4 min
Guide
How to audit your conversion tracking

How to audit your conversion tracking

Vanessa Moreno May 25, 2026 6 min
Glossary
What is Google Enhanced Conversions?

What is Google Enhanced Conversions?

Omar Al Shoubaki May 24, 2026 6 min
Guide
Google Enhanced Conversions: what it is and why it matters

Google Enhanced Conversions: what it is and why it matters

Taoufik El Jamali May 24, 2026 7 min
Guide
Why is your ROAS suddenly lower?

Why is your ROAS suddenly lower?

Taoufik El Jamali May 22, 2026 4 min
Guide
What is a server-side event in advertising?

What is a server-side event in advertising?

Vanessa Moreno May 22, 2026 6 min
Guide
How to get more from Snap ads: why signal quality is the starting point

How to get more from Snap ads: why signal quality is the starting point

Omar Al Shoubaki May 22, 2026 6 min
Guide
How signal loss affects Meta, TikTok, Snap, and Google differently

How signal loss affects Meta, TikTok, Snap, and Google differently

Taoufik El Jamali May 22, 2026 7 min
Guide
Running a pixel and a Conversion API at the same time: what most brands get wrong

Running a pixel and a Conversion API at the same time: what most brands get wrong

Vanessa Moreno May 15, 2026 6 min
Guide
Match rate by platform: Meta, TikTok, Snap, and Google compared

Match rate by platform: Meta, TikTok, Snap, and Google compared

Omar Al Shoubaki May 15, 2026 9 min
Guide
What is a Conversion API and why your pixel isn't enough anymore

What is a Conversion API and why your pixel isn't enough anymore

Taoufik El Jamali May 15, 2026 4 min
Guide
TikTok ads not optimizing: 7 reasons and how to fix them

TikTok ads not optimizing: 7 reasons and how to fix them

Omar Al Shoubaki May 11, 2026 7 min
Guide
Why is my TikTok ROAS dropping (and why campaigns aren't the problem)

Why is my TikTok ROAS dropping (and why campaigns aren't the problem)

Omar Al Shoubaki May 11, 2026 6 min
Guide
Why Meta Ads ROAS is volatile and what it tells you about your data

Why Meta Ads ROAS is volatile and what it tells you about your data

Taoufik El Jamali May 11, 2026 6 min
Guide
Why is my Meta ROAS dropping (and what to actually fix first)

Why is my Meta ROAS dropping (and what to actually fix first)

Vanessa Moreno May 11, 2026 7 min
Glossary
Event Deduplication: Preventing Duplicate Conversion Tracking

Event Deduplication: Preventing Duplicate Conversion Tracking

Vanessa Moreno Apr 27, 2026 10 min
Glossary
What is Ad Signal Infrastructure and Why Does It Matter for Digital Advertising

What is Ad Signal Infrastructure and Why Does It Matter for Digital Advertising

Vanessa Moreno Apr 27, 2026 11 min
Glossary
Server-to-Server Tracking Explained: Privacy-First Implementation

Server-to-Server Tracking Explained: Privacy-First Implementation

Vanessa Moreno Apr 27, 2026 11 min
Glossary
Understanding Match Rate: A Guide for Marketing and Analytics Teams

Understanding Match Rate: A Guide for Marketing and Analytics Teams

Vanessa Moreno Apr 27, 2026 11 min
Glossary
Attribution Modeling Explained: Definition and Best Practices

Attribution Modeling Explained: Definition and Best Practices

Vanessa Moreno Apr 27, 2026 12 min
Guide
In ad platform AI, everything is a signal in 2026

In ad platform AI, everything is a signal in 2026

Vanessa Moreno Apr 27, 2026 4 min
Guide
How Ad Signal Infrastructure Improves Meta, TikTok, Snap, and Google ROAS

How Ad Signal Infrastructure Improves Meta, TikTok, Snap, and Google ROAS

Vanessa Moreno Apr 20, 2026 6 min
Glossary
What marketers need to know about Conversions API

What marketers need to know about Conversions API

Vanessa Moreno Apr 20, 2026 7 min
Glossary
What you need to know about Meta ads

What you need to know about Meta ads

Vanessa Moreno Apr 20, 2026 8 min
Update
Journify doubles valuation and welcomes strategic funding amid 5x revenue growth and GCC expansion

Journify doubles valuation and welcomes strategic funding amid 5x revenue growth and GCC expansion

Taoufik El Jamali Oct 23, 2025 4 min
Update
Journify raises $4M to define the future of AI-powered, privacy-first data activation

Journify raises $4M to define the future of AI-powered, privacy-first data activation

Taoufik El Jamali Oct 23, 2025 4 min
Update
Partnering with TikTok to Implement TikTok Events API for Advertisers

Partnering with TikTok to Implement TikTok Events API for Advertisers

Taoufik El Jamali Oct 23, 2025 3 min
Guide
What is data activation?

What is data activation?

Taoufik El Jamali Oct 23, 2025 6 min
Guide
First-party data: what it is and why it matters for ad performance

First-party data: what it is and why it matters for ad performance

Omar Al Shoubaki Oct 23, 2025 6 min