Journify raises $4M to define the future of AI-powered, privacy-first data activation
Journify, a provider of Conversion API (CAPI) infrastructure and first-party data activation, has secured $4 million in funding. The round was led by global VC firm Silicon Badia, with participation from RZM and other strategic investors. This investment fuels Journify's mission to help brands send clean, complete conversion signals to ad platforms so their marketing spend works as hard as it should.
With customer acquisition costs (CAC) surging 200% over the past decade and digital marketing shifting toward privacy-first solutions, brands face increasing pressure to maximize data efficiency. Journify's platform captures, validates, and activates first-party data in real time, boosting ROAS, improving signal quality across ad platforms, and building the data infrastructure brands need to compete as AI-driven optimization becomes the norm.
Journify addresses key challenges performance teams face every day: low match rates, fragmented data sources, and conversion signals that never reach ad platforms completely. Its infrastructure enables real-time signal delivery, higher match rates for improved targeting accuracy, and continuous data health monitoring to catch signal degradation before it affects performance.
Leadership perspective
"After years of navigating the complexities of traditional data infrastructure, our team understands the challenges marketers face in getting their conversion data to actually reach ad platforms," said Taoufik El Jamali, CEO and co-founder of Journify. "We built Journify to fix that. Every conversion should reach the platforms. Clean, complete, in real time. That is what we are building toward."
Journify embeds AI across its signal infrastructure to improve performance over time. Current capabilities include real-time data health monitoring and alerting, match rate diagnostics, and signal validation before delivery. Predictive modeling and cross-channel performance intelligence are on the roadmap as the platform matures.
Traction and partnerships
Since launching in March 2024, Journify has rapidly scaled to $1M in ARR within nine months. Leading brands including Jarir Bookstore have achieved significant improvements in attributed purchases and ROAS following activation on Journify's infrastructure. Journify-powered campaigns now reach millions of users across the GCC region. Strategic partnerships with TikTok, Google, Snap, and Amazon further strengthen the platform's delivery capabilities across major ad platforms.
Investor perspective
"Real-time data orchestration is a limitless global opportunity — whether in the US or the Middle East, businesses face the same challenges across universal marketing channels," said Hossam Shafick, Investor at Silicon Badia. "Having backed data leaders like Amplitude (NASDAQ: AMPL) and InfluxData, we believe data infrastructure is still ripe for disruption, especially with AI transformation, and believe Journify's founders have the expertise to set the new standard in this space."
The founding team
Journify's founding team, consisting of Taoufik El Jamali, Omar Al Shoubaki, and Amine Chouki, brings deep expertise in technology, product development, and sales. With a proven track record in scaling data-driven marketing solutions, the team has driven high-growth SaaS and martech initiatives across the US, MENA, and Europe, with backgrounds spanning Smartsheet, Housecall Pro, and InVision.
About Journify
Founded in 2023 and headquartered in San Francisco and Dubai, Journify is the ad signal infrastructure platform for brands investing in paid advertising across Meta, TikTok, Snap, Google, and Amazon.
Journify sits between business data and ad platforms, capturing, validating, and delivering conversion signals server-side so AI-driven optimization reflects real business outcomes. The platform covers the full signal path: from web, mobile, CRM, and offline sources through to real-time delivery and signal health monitoring across ad platforms.
With 80+ brands migrated across the UAE and Saudi Arabia, and official partnerships with Google, TikTok, Amazon, and Snap, Journify is building the infrastructure layer that ad platform AI depends on to optimize correctly.
For more information, visit www.journify.io
About Silicon Badia
Silicon Badia is a venture capital firm that invests in technology startups globally. With funds between the US and the MENA region, Silicon Badia has backed over 100 technology startups across more than 16 different industries worldwide.
For more information, visit www.siliconbadia.com
