Blog
Resources and insights
Guides, tips, and updates to help you get more from your ad platforms
How TikTok Events API, Snap Conversions API, and Google server-side tracking work
Taoufik El Jamali
May 26, 2026
•
5 min read
Google Enhanced Conversions: what it is and why it matters
Taoufik El Jamali
May 24, 2026
•
7 min read
How to get more from Snap ads: why signal quality is the starting point
Omar Al Shoubaki
May 22, 2026
•
6 min read
How signal loss affects Meta, TikTok, Snap, and Google differently
Taoufik El Jamali
May 22, 2026
•
6 min read
Running a pixel and a Conversion API at the same time: what most brands get wrong
Vanessa Moreno
May 15, 2026
•
6 min read
Match rate by platform: Meta, TikTok, Snap, and Google compared
Omar Al Shoubaki
May 15, 2026
•
9 min read
What is a Conversion API and why your pixel isn't enough anymore
Taoufik El Jamali
May 15, 2026
•
4 min read
TikTok ads not optimizing: 7 reasons and how to fix them
Omar Al Shoubaki
May 11, 2026
•
7 min read
Why is my TikTok ROAS dropping (and why campaigns aren't the problem)
Omar Al Shoubaki
May 11, 2026
•
6 min read
Why Meta Ads ROAS is volatile and what it tells you about your data
Taoufik El Jamali
May 11, 2026
•
6 min read
Why is my Meta ROAS dropping (and what to actually fix first)
Vanessa Moreno
May 11, 2026
•
7 min read
Event Deduplication: Preventing Duplicate Conversion Tracking
Vanessa Moreno
April 27, 2026
•
10 min read
What is Ad Signal Infrastructure and Why Does It Matter for Digital Advertising
Vanessa Moreno
April 27, 2026
•
11 min read
Server-to-Server Tracking Explained: Privacy-First Implementation
Vanessa Moreno
April 27, 2026
•
11 min read
Understanding Match Rate: A Guide for Marketing and Analytics Teams
Vanessa Moreno
April 27, 2026
•
11 min read
Attribution Modeling Explained: Definition and Best Practices
Vanessa Moreno
April 27, 2026
•
12 min read
How Ad Signal Infrastructure Improves Meta, TikTok, Snap, and Google ROAS
Vanessa Moreno
April 20, 2026
•
6 min read
Journify doubles valuation and welcomes strategic funding amid 5x revenue growth and GCC expansion
Taoufik El Jamali
October 23, 2025
•
4 min read
Journify raises $4M to define the future of AI-powered, privacy-first data activation
Taoufik El Jamali
October 23, 2025
•
4 min read
Partnering with TikTok to Implement TikTok Events API for Advertisers
Taoufik El Jamali
October 23, 2025
•
3 min read
First-party data: what it is and why it matters for ad performance
Omar Al Shoubaki
October 23, 2025
•
6 min read