Omar Al Shoubaki
Omar AlShoubaki is a highly experienced Chief Revenue Officer with expertise in digital media, advertising, MarTech, and data technology products. He has an outstanding track record of building and managing digital startups that have worked with global brands like Emirates, Samsung, BMW, and MasterCard. When he's not working, Omar enjoys spending time with his family in Dubai, playing basketball, and exploring different international cuisines.
Articles by Omar Al Shoubaki

Why is my TikTok ROAS dropping (and why campaigns aren't the problem)
May 11, 2026
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6 min read

First-party data: what it is and why it matters for ad performance
October 23, 2025
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6 min read
