1. Resources
  2. /
  3. Authors
  4. /
  5. Omar Al Shoubaki
Omar Al Shoubaki
Author

Omar Al Shoubaki

Journify

Omar AlShoubaki is Chief Revenue Officer at Journify. He has spent his career in digital and data businesses across the GCC and US, working closely with performance marketing teams at brands across retail, finance, and consumer. At Journify, he focuses on making sure every brand on the platform sees results they can measure and defend.

18 articles Latest October 5, 2026
Follow

Articles by Omar Al Shoubaki

18 articles · Latest October 5, 2026

Articles 2026 GCC Ad Signal Benchmark: how 100 GCC brands send conversion data to ad platforms

2026 GCC Ad Signal Benchmark: how 100 GCC brands send conversion data to ad platforms

October 5, 2026 5 min read
Articles Server-side GTM implementation considerations for GCC e-commerce brands

Server-side GTM implementation considerations for GCC e-commerce brands

September 24, 2026 5 min read
Glossary What is Google's Data Manager API?

What is Google's Data Manager API?

September 24, 2026 4 min read
Articles Ad signal infrastructure vs. CAPI gateway vs. server-side GTM: where the categories differ

Ad signal infrastructure vs. CAPI gateway vs. server-side GTM: where the categories differ

September 21, 2026 5 min read
Articles How to implement server-side conversion tracking: a step-by-step guide

How to implement server-side conversion tracking: a step-by-step guide

September 14, 2026 6 min read
Articles Conversions API field reference: what each platform requires and how it hashes data

Conversions API field reference: what each platform requires and how it hashes data

September 11, 2026 6 min read
Glossary How much does signal quality actually move ROAS? The numbers

How much does signal quality actually move ROAS? The numbers

July 13, 2026 2 min read
Articles What Amazon Ads does with your conversion signals (and why most brands send the wrong ones)

What Amazon Ads does with your conversion signals (and why most brands send the wrong ones)

June 15, 2026 5 min read
Articles What ad platforms actually do with your conversion data

What ad platforms actually do with your conversion data

June 11, 2026 5 min read
Articles How to improve your Meta match rate: what to check and fix

How to improve your Meta match rate: what to check and fix

June 9, 2026 4 min read
Articles How to implement server-side conversion tracking (and why most brands get the cost wrong)

How to implement server-side conversion tracking (and why most brands get the cost wrong)

June 4, 2026 5 min read
Glossary What is Meta Conversions API?

What is Meta Conversions API?

June 4, 2026 4 min read
Glossary What is Google Enhanced Conversions?

What is Google Enhanced Conversions?

May 24, 2026 6 min read
Articles How to get more from Snap ads: why signal quality is the starting point

How to get more from Snap ads: why signal quality is the starting point

May 22, 2026 6 min read
Articles Match rate by platform: Meta, TikTok, Snap, and Google compared

Match rate by platform: Meta, TikTok, Snap, and Google compared

May 15, 2026 9 min read
Articles TikTok ads not optimizing: 7 reasons and how to fix them

TikTok ads not optimizing: 7 reasons and how to fix them

May 11, 2026 7 min read
Articles Why is my TikTok ROAS dropping (and why campaigns aren't the problem)

Why is my TikTok ROAS dropping (and why campaigns aren't the problem)

May 11, 2026 6 min read
Articles First-party data: what it is and why it matters for ad performance

First-party data: what it is and why it matters for ad performance

October 23, 2025 6 min read